In the world of K-pop, where trends and sounds evolve at a rapid pace, Vernon, a member of the popular group Seventeen, has carved out a unique space for himself. With his latest album, V8, Vernon and his fellow group member The 8 have ventured into the realm of hyperpop, a genre that has been making waves in the music industry. But what makes Vernon's journey into hyperpop particularly fascinating is his background and influences. As a New York native with a love for hyperpop, Vernon brings a fresh perspective to the K-pop scene, and his playlist for The Hollywood Reporter offers a glimpse into his musical journey.
One thing that immediately stands out is Vernon's appreciation for the diverse sounds of hyperpop. From Jack Ü and Bladee to 100 Gecs and Madeon, his playlist is a testament to the genre's eclectic nature. But what makes Vernon's approach to hyperpop unique is his connection to his Korean roots. Having attended a Korean middle school, Vernon has a deep understanding of the cultural nuances that shape K-pop, and this is evident in his music.
In the case of V8, Vernon and The 8 decided to branch out from their typical sound and create a hyperpop-filled duo album. The lead single, "Singasong," features some LMFAO-inspired shuffling choreography, which is a nod to Vernon's love for the genre. But what makes this particular fascinating is the way Vernon and The 8 have blended their Korean roots with the hyperpop sound. The shuffling choreography, for instance, is a nod to Vernon's middle school experiences, where students would shuffle to the "Party Rock Anthem."
In my opinion, Vernon's journey into hyperpop is a testament to the genre's versatility and its ability to transcend cultural boundaries. By blending his Korean roots with the hyperpop sound, Vernon has created a unique and captivating musical experience. But what this really suggests is that the future of K-pop is not just about following trends, but about pushing boundaries and creating something new. As Vernon continues to explore new sounds and collaborate with other artists, he is setting a new standard for K-pop, and his influence on the genre is sure to be felt for years to come.
